8 Easy Steps to Double Your Conversion Rate!

There are many tried and true methods of increasing the conversion and click rates of your ads, social posts and website sales pages. While there are many innovative ways, we’ve curated the most effective ways to improve your conversions and grow your revenue. 1. Relevance Most organizations have adjunct partnerships that keep their respective industries

What is SEM?

SEM and SEO Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused for one another. Indeed the terms are sometimes mistakenly used interchangeably. Put simply, SEM is a paid tactic and involves bidding on keywords to appear at the top of the Search Engine Result Pages (SERP) and paying each time a

Top 19 Social Media Marketing Mistakes

No one wants to flush money down the drain or lose market share to competitors—with an inefficient social media marketing campaign you may be doing both of these things. By avoiding the following mistakes, you will be 19 steps closer to avoiding a disastrous and wasteful marketing campaign. 1. No Strategy “If one does not

Benefits of Using Snapchat for Your Business

New to the world of Snapchat? Snapchat is a popular mobile app that allows you to communicate with your friends via 3-10 second picture and video snippets, which quickly expire once they are viewed. Snapchat is the fastest growing social network to date and the number of users only continues to grow. With the platform’s

Leveraging your Brand During the Holidays

In this tech savvy world, social media has played a key role in our day-to-day lives. No matter what time of day, people are always online and connected. With over 300 million daily users on Instagram and Twitter, and over 1 billion Facebook accounts, the number of active users only continues to grow. The online